The day Apple’s Senior Vice President, Internet Software and Services, Eddy Cue and I “meet in a penthouse-style room in Apple’s Hanover Street HQ (Boogie Nights shag-pile, tastefully adorned bookshelves), coincides with a frantically busy time for the company,” Jimi Famurewa reports for The Evening Standard. “The new iPhone 6s and 6s Plus handsets land in shops the next day (and will go on to sell in record global numbers — about 3,000 a minute), the iOS 9 system update has just launched (coinciding with an unfortunate malware attack on the App Store) and the revamped Apple Music Festival is well under way.”
“Cue, who was the man Steve Jobs tasked with securing media partnerships for iTunes, has taken a lead role on Apple CEO Tim Cook’s Spotify-killer and spearheaded its march to more than 11 million users,” Famurewa reports. “However, with the first batch of free three-month trials expiring this week, is he worried about subscribers drastically falling? ‘Ultimately, you never know until it happens,’ he reasons. ‘But we’re pleased with the number of people who have tried. Everybody gets fixated on the short term but we’re in this for the long haul.'”
Read more in the full article here.
MacDailyNews Take: Good, because it certainly is going to be a long haul.
Now, about that Apple TV service for cord-cutters…
MacDailyNews Note: To turn off Apple Music’s automoatic renewal:
In iTunes:
1. Click on your account
2. Select “Account Info”
3. Select Settings>Subscriptions and click “Manage”
4. Set Automatic Renewal to “Off”In iOS’ Apple Music app:
1. Tap your account
2. Tap “View Apple ID”
3. Select Subscriptions and tap “Manage”
4. Hit the toggle button to turn of automatic renewalSEE ALSO:
Apple delivers Apple Music, iTunes Movies and iBooks to China – September 29, 2015
Music industry watches closely as Apple Music free trials expire – September 22, 2015
Apple Music has 15 million users in its first three months; plus how to turn off Apple Music auto renewal – September 22, 2015