Microsoft to open five-level Fifth Avenue retail store next month
“Microsoft Corp.’s first Manhattan flagship store will open its doors on Fifth Avenue next month,” Keiko Morris reports for The Wall Street Journal. “The five-level store at 677 Fifth Ave. will open at noon on Oct. 26, according to a company blog post that also announced the opening date of a second flagship store in Sydney, Australia at Westfield Sydney on Pitt Street Mall on Nov. 12.”
“The two stores are the company’s largest to date with 22,269 square feet in the Fifth Avenue store and 6,000 square feet in the Sydney location,” Morris reports. “Microsoft’s New York City flagship will be located on Upper Fifth Avenue, known as a high-end retail destination for both tourists and locals. It is also several blocks south of Apple Inc.’s Fifth Avenue store.”
“Microsoft for several years has followed Apple Inc.’s lead by building up its own chain of retail stores to showcase a selection of products from Microsoft and its allies,” Morris reports. “The company doesn’t disclose sales at the Microsoft retail stores.”
MacDailyNews Take: In related news, Cleo McDowell just announced plans to open a super-sized McDowell’s restaurant on North Lee Avenue in Des Plaines, Illinois.