“Blogging for Asymco, industry analyst Horace Dediu has crunched some numbers to figure out what happens if you value Apple on the basis of what people are buying,” Barbara Kollmeyer reports for MarketWatch.
Dediu also presents another chart “that shows the daily revenue per device inclusive of services and other income,” Kollmeyer reports.
“For example,” Kollmeyer reports, “basically a single iPhone earns the company nearly $1 a day, a Mac a few cents less, and so on (and, flipping that around, owning and using a Mac, an iPhone, an Apple Watch, an iPad and Apple TV can presumably be viewed as costing a user between $3.50 and $4 a day).”
Full article here.
“Apple is in business to deliver a product/service mix to loyal customers and to preserve their loyalty through constant improvement and innovation,” Horace Dediu writes for Asymco. “You can see strategic intent in increasing the attach rate per device of services. You can see a strategic intent in building loyalty and the right customer base which is likely to be loyal. You can see strategic intent in the iteration of the product in a way that extends loyalty and expands the solid base but also increases the $/day rate. This analysis correctly informs almost all decisions the company makes.”
“The fact that Apple has just launched a subscription service for the iPhone makes what was clearly their strategy all along plain to see however it has been a strategy in effect for decades,” Dediu writes. “It isn’t a difficult idea to embrace. It always surprises me that it’s not more commonly held. The reason may be that Apple is mis-categorized.”
“Or perhaps the entire categorization of industries and sectors is obsolete in what is a new post-industrial age. Some have figured this out already,” Dediu writes. “Others will take longer.”
Much more in the full article – recommended – here.
MacDailyNews Take: Less than a daily visit to Starbucks is all it costs to live with high quality products that all interact well together, making you more productive (which saves/earns you more money, no less), with far less stress and frustration than those who waste their money on disparate devices from random companies with inferior or no support that do not interact well or at all and are vastly less secure.
The next time some fool accuses you of being an “Apple fanboy,” thank them for the compliment.
For less than $4 per day, on average:
We can do so much more than those with disparate devices. You want your personal computer, tablet, smartphone, smartwatch, and set-top box to all have one thing in common: the Apple logo. Take advantage of Continuity’s Handoff and iCloud features. No other ecosystem can come close to matching Apple’s seamlessness across devices. — MacDailyNews Take, September 14, 2015