“Few launches from the last few months contained more hype and frenzy than the recent Apple event — which saw the launch of the iPhone 6S and other tech marvels such as the Apple TV and iPad Pro,” Steven Ambrose writes for Memeburn. “What was missed in all the hype and the hyperbole, is that Apple has been consistently changing the game, beyond the original iPhone launch, it just did not do so in one go. Since the release of the iPhone in 2007 there has been a clear vision of what and where Apple was going.”
“It is and never was about the phone. Apple have always focused on the ecosystem around the devices. This ecosystem and partner focus has never been clearer,” Ambrose writes. “New products are introduced at launches by what they can do and then the specifications and price are announced. Medical applications, gaming applications, TV, search, and more, are always demonstrated before the hardware specs and attributes.”
“What keeps Apple out front, is its singular focus on its vison of what technology should do. Part of which is that it is not about the hardware and features and flashy form factors — a fact Samsung and most others truly do not appreciate. If you try to compete with Apple on hardware only it simply will not work,” Ambrose writes. “Apple has the head start and the scale to deliver on its vision, where many others simply do not.”
Read more in the full article here.
MacDailyNews Take: As we just wrote a few hours ago:
We can do so much more than those with disparate devices. You want your personal computer, tablet, smartphone, smartwatch, and set-top box to all have one thing in common: the Apple logo. Take advantage of Continuity’s Handoff and iCloud features. No other ecosystem can come close to matching Apple’s seamlessness across devices.