“Apple’s event last week revealed a basic truth about the company: It wants to own every screen in your life,” Tim Bajarin writes for TIME Magazine. “The one on your desk, the one in your pocket, the one on your wrist and so on. The Mac, iPhone, iPad and Apple Watch are all entry points to Apple’s services, like iTunes, iMessages and more. Apple is in the unique position to control a hardware and software ecosystem, and all of these services continue to drive demand for Apple devices.”
“The new products Apple launched last week (The iPhone 6s, a bigger iPad called the iPad Pro, and a new Apple TV) are meant to expand Apple’s hardware portfolio, enticing people to buy new products that are better than ever at accessing Apple’s services and app ecosystem,” Bajarin writes. “Together, we believe these products will help keep Apple’s momentum moving along through 2016.”
Bajarin writes, “In fact, many financial analysts polled after the Apple event have the company rated as a buy or outperform with stock targets anywhere from $139-172 over the next few years.”
Read more in the full article here.
MacDailyNews Take: In our case, they already do and happily so (except for the cable box, for now). We can do so much more than those with disparate devices. You want your personal computer, tablet, smartphone, smartwatch, and set-top box to all have one thing in common: the Apple logo. Take advantage of Continuity’s Handoff and iCloud features. No other ecosystem can come close to matching Apple’s seamlessness across devices.