Apple unveils the iPhone 6s and iPhone 6s Plus with 3D Touch, Apple A9, 12MP iSight camera, 4K video and more

Apple today announced iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

Apple's new iPhone 6s and iPhone 6s Plus
Apple’s new iPhone 6s and iPhone 6s Plus

3D Touch
iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures — Peek and Pop — so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations
The world’s most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K — with a resolution of 3840 x 2160, delivering over 8 million pixels — and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac, PC, iPad and with the latest version of iMovie on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:

  • a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and
  • a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.

Advanced Technology
A9, Apple’s third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple’s next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including “Hey Siri,” without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands — the most in any smartphone — for better worldwide roaming.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features
to further protect your devices.

Pricing & Availability

  • iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US,, select carriers and Apple Authorized Resellers.³
  • Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively.⁴
  • Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12.
  • Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.

¹ Data plan required. LTE Advanced and LTE are available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see
² Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
³ Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
⁴ The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.


  1. That’s great but why would I buy a two year old 4″ iPhone 5s?
    I want the small form factor. I also want today’s tech inside it.
    For years “Apple” said a 3.5″ screen was perfect.

    Now, 3.5″ or 4″ screen is not even offered. Looks like I stay with the 5s.

    1. You’re an idiot. The iPhone 6 is nearly the same size as iPhone 5s, but with tighter bezels and a more efficient design, it feels about the same in your hand even with a larger screen. What you’re asking for just makes no sense. If you want a small screen get a fscking Apple Watch and leave your phone in your pocket.

      1. No. Over a half inch taller, that’s not “nearly” the same size. Plus over a quarter inch wider. I’d prefer the 3.5″ size in all reality but I do not foresee that being made again.
        Personal preference. Not an idiot.

        Thanks for being so polite with your opinions.

          1. But none of them have A9 processor and 12megapixel camera (among many other features).

            I am quite tired of those who dismiss the idea of a compact smartphone. There are people who have smaller hands and don’t really care much for the double-tap on home button to reach to the top of the screen (it feels as a work-around, elegant as it is, but work-around nonetheless). After my 5s, I’ll likely upgrade to 6s, but I’d rather have a compact 6s. I really don’t like having to compromise; two years ago, I didn’t have to — 5s was perfectly sized for my taste.

            1. I agree after all it was Apple who said it was the perfect size once upon a time so why shouldn’t some still believe them, if it’s not a fairy tale. I prefer the larger screen but see no reason why others should not prefer a different size for their own needs.

    1. I’m guessing you just sign up to pay Apple monthly in perpetuity for your iPhone at a selected storage size, then return it annually for the newest model. It’s an unlocked iPhone, so should work anywhere with the appropriate SIM card. When you replace the iPhone annually, the clock probably restarts on how much you owe should you decide to leave the program. A pretty cool option, actually.

      1. Exactly – When you turn your one year old phone in, the clock resets. You will never be out more than two years on any new iPhone.

        With AppleCare+ it’s 32$/mo. Starting with the 16GB 6s Plus… This technically should be $31.125 given the value of both the phone and AC+. The benefit here is evaluation stability. Apple is guaranteeing $375 minimum evaluation on the 6s+ after one year. If you buy the phone 3 or 4 months from now, after the mad rush, you won’t have to be concerned that the resale price will drop below $375, same time the next year, because it’s not even a factor. Apple is in the iPhone financing and recycling business.

        I will still take advantage of my $400 subsidy.

  2. A bigger iPad… and some pretending that mole hills are mountains. Plus he completely forgot to congratulate Queen Elizabeth (on passing Queen Victoria’s length of reign).
    Tim is beginning to sound like he was drinking from
    the last presentation’s bottle of “Sound Excited Now!”
    .. but all the fizz was gone.

  3. I really like the new iPhone 6s. But, the base model only comes with 16GB, not enough for my needs. If they had raised it I probably would have purchased one. But, now it will cost me an extra $100 to get the 64GB model. That is a $750 phone. Alas, it is just to much. I just can’t justify $800+ (after taxes and a new case) for a phone. My current iPhone 4s still runs iOS8 and will run iOS9, so…..

    I will save my money for another year and keep on using my 4s.

  4. They should get rid of the 16GB model. It is not enough storage for modern usage. It should be 32GB. If the current 16GB 6s had 32GB and sold for the same price, I would order one right now. It’s a financial stretch for me, but I could barely do it. Now, I have to get the 64GB model and the extra money just is not there at this time. So, I will keep my much older iPhone.

    1. I agree with you…16gb is literally for someone who doesn’t download many apps, store any music or take many pictures, in other words doesn’t need many smartphone features. It actually works fine for my parents. If you are still using a 4S you obviously hang on to gear for several years…if you price out the extra 100$ over 3 years its about 2.50 per month…a small price to pay for an EPIC upgrade from the 4S! Cheers

  5. Note to analysts. Apple sold only 47million iPhones instead of the 49 million you predicted because people other than you are smart enough to wait a month or two to get a much better iPhone like Apple released today. It is hugely worth waiting a month or two. Analysts, thinking people are stupid is stupidity on your part.

  6. Even though we have  tech In our household we are underwhelmed by the latest offerings and perhaps that’s because there’s a decline of things to wow people with ! We will both more than likely upgrade our iPhone 5 handsets which despite the scuff gate and swollen battery ( since replaced free of charge ) on my space grey have been pretty rock solid performance wise . Never had  TV and might possibly give it a try . We have an iPad Air and Air 2 , can’t see the need for the pro even though my partner draws , sketches and paints very well . Not that I’d ever buy a 16gb version , I’d caution anyone to think carefully as the Live Photo feature will surely eat into your storage rather quickly even with having and iCloud storage plan . On a positive note looking forward to seeing how much the camera has improved as the iPhone 5 still takes some pretty amazing pictures . 3D touch also sounds useful and iOS 9 should move things forward 😃

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