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How 15 seconds of an Apple ad changed Blick Bassy’s life

“It’s only 15 seconds of music, featuring a delicate jingle of banjo and guitar topped with a honeyed song in the dialect of Bassa,” Sophie Eastaugh reports for CNN.

“Yet it’s 15 seconds that changed everything for Blick Bassy, the Cameroonian musician whose song ‘Kiki’ was chosen for Apple’s iPhone 6 advertising campaign, airing globally in June,” Eastaugh reports. “Bassy has been making music for 20 years, but the hit — from his third album, ‘Ako,’ released earlier this year — has propelled him onto the international music scene — he’s in concert in London this weekend, a U.S. tour is in the pipeline, while the album has been lapped up by French radio.”

Eastaugh reports, “Quite a surprise for a record that was never intended for release.”

Read more in the full article here.

MacDailyNews Take: Congrats to Blick Bassy!

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