“Apple is gearing up for one of the biggest events in its history — which will see it attempt to keep up the momentum of the iPhone 6, launch its bid for people’s living rooms and show off a huge new version of the iPad,” Andrew Griffin reports for The Independent.
“The huge size of the auditorium this time around means that it’s likely Apple will have something more going on than just standing around and talking,” Griffin reports. “There’s a lot relying on this iPhone. It won’t be an especially spectacular release, it seems — the ‘s’ part of the cycle never is — but it really needs to keep up the momentum from the last iPhone.”
MacDailyNews Take: iPhone “S” years usher in hugely significant features, such as oleophobic displays, significant GPU improvements, world phone capability, Siri personal assistant, video stabilization, panorama photos, 64-bit processors, TD-LTE support, and Touch ID, among other improvements and additions. We expect this “S” year to be at least as momentous.
“The Apple TV will essentially be a big new product category, even though it appears just to be an upgrade to the existing set-top box. Eventually, it will be the host of Apple’s huge new streaming service, and could become the central hub for its connected home — at launch, it will be mostly a games console,” Griffin reports. “The iPad Pro is Apple’s first big product for professionals in years. It released the new Mac Pro in 2013, and hasn’t done much for real professionals since. (The MacBook Pro has really become a consumer device.) It will be interesting to see whether Apple still has the power to bring a whole new kind of device to professional and enterprise users.”
MacDailyNews Take: The MacBook Pro has really become a consumer device? Griffin is clueless.
Griffin reports, “A new iPhone, Apple TV, iPads and Apple Watches could all be shown off at the event — and perhaps even a car.”
Read more in the full article here.
MacDailyNews Take: There’s nothing quite like the specious reporting of the mainstream press.
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It’s official: Apple sends out September 9th special event invitations – August 27, 2015