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Why Apple TV is critical; investors shouldn’t underestimate its importance

“Apple’s September 9 event, entitled ‘Hey Siri, give us a hint,’ is causing quite a stir,” Daniel Sparks writes for The Motley Fool. “And the list of expected products to be unveiled continues to grow.”

“Ahead of the event, the ever-active rumor mill has narrowed down likely products to see the light of day to a new set of iPhones, new bands for the Apple Watch, an iPad mini 4 and 12.9-inch iPad Pro, and a significantly revamped Apple TV,” Sparks writes. “While all of these announcements would be important ones for the tech giant, the Apple TV may be the most important item for investors to watch.”

“The best part of the new Apple TV will be the alleged App Store to go with it,” Sparks writes. “Apple analyst Horace Dediu recently pointed out that gross Apple App Store billings have surpassed total U.S. box office sales and are set to surpass global box office revenues next year… Investors should take note of how fast App Store sales are growing. Apple’s annual run rate of gross billings, as Dediu explains, in July is up about 50% from the year-ago quarter.”

Read more in the full article here.

MacDailyNews Take: Apple’s going to sell more than a few games and other apps for Apple TV, which is finally almost here!

SEE ALSO:
Why Apple needs so much space for their September 9th event: A series of living rooms? – September 4, 2015
Did Apple pick the right or wrong time to unveil reimagined Apple TV? – September 4, 2015
Apple finally gets serious about pushing into our living rooms with new Apple TV – September 4, 2015
Apple dominates pay TV streaming with 61.9% viewership on Apple devices – September 4, 2015
Analyst: New Apple TV platform is bad news for Netflix – September 3, 2015
The new Apple TV’s potential beyond gaming – September 3, 2015
New Apple TV to offer A8 chip, 8/16GB storage, same ports, no 4K, and new black remote – September 2, 2015
New Apple TV will feature universal search, start at $149 – September 2, 2015
Apple TV 4 to focus on extensive Siri control, deep support for gaming – August 31, 2015
Apple TV 4 coming in October for under $200, Apple TV 3 becomes entry level; both get new streaming service – August 30, 2015
Apple TV said to have motion-sensitive Siri-capable remote with touchpad – August 28, 2015
The next-gen Apple TV’s marquee feature – August 18, 2015

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