“Apple is hosting an event next Wednesday, Sept. 9, which, per usual, will be well covered and parsed by fans and investors,” Tiernan Ray reports for Barron’s.
“Just don’t expect too much excitement, says Oppenheimer’s Andrew Uerkwitz and Martin Yang,” Ray reports. “The pair reiterated their Outperform rating and $155 price target on the stock, and believe that that at the event, Apple will debut an upgraded iPhone and AppleTV [sic], as well as showcase new iOS features ‘with a focus on Force Touch and contextual awareness.'”
Ray reports, “They believe that the event will be ‘underwhelming’ and expect that ‘investors and customers may find the launch event disappointing and ultimately losing its appeal.’ A disappointing event wouldn’t necessarily be a negative indication of Apple’s consumer reception or competitive position, and in fact, they note, many of the ‘seemingly disappointing announcements,’ will actually have served to strengthen Apple’s ecosystem advantage further.”
Read more in the full article here.
MacDailyNews Take: Yes, the hoi polloi will be disappointed because they’re continuously expecting a resurrected Steve Jobs to walk across water to unveil a teleportation transporter. Yes, the AAPL shorts, the stock manipulators, Apple’s rivals, and the hit-whores will claim to be “disappointed” because that’s what makes them money. The rest of us will not be disappointed and may very likely, in fact, be pleasantly surprised and delighted.