Japan Display CEO hints at strong Apple orders ahead of new iPhone launch

“Japan Display Inc’s new chief executive said on Thursday the screen maker’s ‘biggest client,’ widely understood to refer to Apple Inc., is increasing orders ahead of the expected launch of a new iPhone this month,” Ritsuko Ando and Reiji Murai report for Reuters.

“Mitsuru Homma, who was appointed CEO in June, said weakness in China’s smartphone market, the world’s biggest, amid that country’s broader economic slowdown was not affecting the orders for display screens it was getting from its top client,” Ando and Murai report. “‘They’re coming to us with more orders, saying ‘give us more, give us more.’ They keep increasing,’ he told Reuters in an interview.”

“Apple is expected to unveil the new iPhone at an event on Sept. 9. Some analysts have raised concerns that the planned introduction of a new feature called Force Touch, which distinguishes between light taps and presses, could cause production hiccups,” Ando and Murai report. “Asked about the new iPhone, Homma said: ‘There’s difficult technology being used… But I think ramp-up is going well.'”

Read more in the full article here.

MacDailyNews Take: Should bodes well for Apple’s stock price, assuming the market acts logically (which is quite the assumption because it often does not).

[Thanks to MacDailyNews Readers “Dan K.” and “David E.” for the heads up.]


  1. “often it does not”??!!

    With respect to Apple, the market NEVER acts rationally. End of story.

    My advice: sell when you think it should go up. Buy when you think it should go down. It seems to always move the way you least expect it to…

    1. True!

      The vast majority of daily trades are made by machines working from algorithms that have little or nothing to do with long term financial principles. Some very smart programmers have figured out how to take advantage of market volatility to reliably pump money out of the system. Those trades have nothing to do with making “investments”, just pumping money out of the system. For them volatility is a good thing. Why our government supports a system that relies on market instability, and even generates that instability is a mystery.

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