comScore, Inc. today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2015.
Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April). Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.
Smartphone Platform Market Share
Top Smartphone Apps
Apple Music breaks into the top 15 smartphone apps in July with an impressive 24.1% reach.
Source: comScore, Inc.
MacDailyNews Take: It’s good to see Apple Music pop right into the Top 15 apps – and this is even before the Android version has ben released!
[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Bill” for the heads up.]