“Apple may soon find itself playing the role of producer of original video programming, according to a new report,” Steven Musil reports for CNET.
“The Cupertino tech giant has held meetings with Hollywood executives in recent weeks to gauge their interest in helping make original movies and TV shows, producing content that would challenge offerings from Netflix and Amazon Prime, Variety reports,” Musil reports. “The Apple unit reportedly handling the discussions reports to Eddy Cue, Apple’s head of Internet software and services.”
“The company hopes to begin the hiring process soon for development and production divisions that would begin creating long-form content by next year. Original movies and TV shows would be a valuable component in a Web-based subscription TV service Apple is said to have been working on,” Musil reports. “Original content offers is seen as a differentiator among the myriad streaming services to lure new customers. Netflix and Amazon Prime already offer a slate of original programming, and on Sunday Netflix announced it would not renew its five-year movie licensing pact with Epix so it could focus on creating original movies.”
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Apple certainly has the cash to produce some compelling content exclusively for Apple TV. — MacDailyNews Take, July 20, 2015
Apple exploring entry into original entertainment production – August 31, 2015