“Swatch recently caused some commotion by trademarking the term ‘one more thing,’ a line regularly used by Apple founder Steve Jobs – and recently by Apple CEO Tim Cook when he revealed the Apple Watch,” Hugh Langley reports for TechRadar. “Some commentators accused the Swiss watch maker of taking a petty jab at the Cupertino, which only launched its smartwatch on the market in April this year. Swatch, however, denies such claims.”
“A company spokesperson told techradar: “In principle, Swatch trademarks all of its watch names (or names of its collections) in different categories. In the current collection, you can find names like ‘Moitié-Moitié’ or ‘Centrino’, which were inspired by culinary specialties (the very famous Swiss cheese fondue), or by Technics,” Langley reports. “Others are inspired by movies. ‘In this case, the name was inspired by inspector Columbo’s citation ‘Just one more thing’ – obviously our design team plans to launch a collection inspired by the ‘Film Noir.'”
Read more in the full article here.
MacDailyNews Take: Funny. But not nearly as funny as watching Apple Watch decimate Swatch’s watch business.
SEE ALSO:
Swatch trademarks ‘One More Thing’ – August 19, 2015
Apple Watch: Swatch CEO whistles past the graveyard – March 18, 2015
Swatch co-inventor: Apple Watch will succeed and an ice age is coming for Swiss watch industry – March 10, 2015
Apple makes roadkill of deer-in-the-headlights CEOs – April 1, 2011
right, that’s why you copyrighted “one more thing” instead of “just one more thing”. Welcome to the club says Samsung and Microsoft.
good one! one couldn’t lie more transparently than they have. and they make themselves look pathetic in the process.
I loved Columbo!!!
That’s probably where Steve got, but by all accounts he didn’t watch much television.
I watched a 2014 Nick Cage movie called NEXT Sunday Night. Peter Falk was in it. It was really good to see him.
I wonder what 70s show ‘Tick Different’ is inspired from?
Way to innovate, Swatch.
*Yawn* Won’t keep Tim Cook up nights nor prevent him from using it. It’s an identifiable Apple phrase, not Swatch, from which there will be few more “one more things.” Maybe they should have trademarked “One less thing…” instead?
how about bringing back the sosumi sound played at the end of saying “one more thing”?!
Bullshit. They did this to tweak Apple.
Right…….lying just makes them look like idiot’s but I guess in this case they really are.
Well Swatch, if that’s the best you can do then you are doomed to fail. Nothing you can do from this point forward is going to put the genie back in the bottle.
Steal what you want Swatch Group, Apple’s gonna steal your lunch.
That might be funny butt weight, there’s one more thing that makes it even more hilarious. Oh I hope you don’t get your panties in a knot again.
How silly can Swatch be?
Someone is on a downgrade rally.
I think it is an automated program/script someone wrote.
So, Swatch is going into the detective business?
Every time I use to watch Columbo I thought to myself, “you know, a watch company really should trademark that saying.”
I’m sure everyone else also came to the same natural conclusion.