“In her latest video to retail store employees, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts discusses upcoming deeper integration of business sales across Apple Retail Stores as well as new back to school sales tactics for the Apple Watch,” Mark Gurman reports for 9to5Mac.
“Stating that a ‘global solution is coming shortly’ for promoting Apple Music in stores, Ahrendts used her own personal experience with her children to introduce a new Apple Watch sales tactic,” Gurman reports. “hrendts told employees that the Apple Watch is ‘the greatest back to school item this year’ as it can be used in the classroom without a teacher seeing, unlike with a larger iPhone.”
Gurman reports, “‘I don’t think the teachers have caught on to the Watch yet,’ Ahrendts said, adding that retail staff should tell students to ‘jump on it before the teachers do.'”
Read more in the full article here.
MacDailyNews Take: This will likely be the first and only semester where Appel Watch isn’t banned in classrooms, like personal iPhones and iPods before it.