“In a report published Tuesday, UBS analyst Steven Milunovich maintained a Buy rating on Apple Inc. with a price target of $150,” Patrick Williams reports for Benzinga. “”
“‘Our latest Apple Watch Monitor continues to find lackluster interest as measured by global search activity,’ analyst Steven Milunovich wrote. Interest for Apple products had declined, as had interest for many consumer electronic launches,” Williams reports. “‘Interest typically declines over time; the rate of decline for the Watch since introduction is slightly better than for other Apple product releases,’ Milunovich commented.”
Williams reports, “The analyst also pointed out that global search interest for Apple Watch was slightly higher than for the wearables from Fitbit Inc.”
Read more in the full article here.
MacDailyNews Take: Good news for Apple Watch, especially given the disrupted launch in which delays up to 2+ months seemingly caused initial excitement to cool off somewhat. Apple’s advertising campaign for Apple Watch may be helping to keep/ramp up interest.
Apple’s current trio of Apple Watch ads:
