“A redesign of Apple.com that went live today removed the standalone ‘Store’ tab, and the ‘store.apple.com’ domain entirely,” Matthew Panzarino reports for TechCrunch. “This is an enormous change for one of the biggest online retail stores in the world.”
“The buying experience is now woven into the site as a whole, with purchasing buttons and options for products available on every product page,” Panzarino reports. “Instead of browsing for information about a product and then having to make the ‘jump’ over to the store side, customers will now take care of both actions at once.”
“A unified shopping bag (not the old cart) now follows you wherever you go and allows a drop down view of what you’re making off with,” Panzarino reports. “The buying experience is now a single-page affair too. Clicking on a buy button brings you to all of your choices up to and including extended warranties and cases all in a row. ‘We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,’ said an Apple spokesperson in a statement. ‘The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.'”
Read more in the full article here.
MacDailyNews Take: Check out the new Apple.com here!
So, what happens to this?
