“Inside sources at some of the major labels — who are bound by ironclad NDAs — say that Apple Music has attracted more than 10 million subscribers in a mere four weeks,” Hits Daily Double reports.
“These sources, who risk possible waterboarding by Robert Kondrk and team for any fissures in Cupertino’s customary wall of silence, have been surprised by how many have signed up for the service during this initial free trial period,” Hits Daily Double reports. “Apple doesn’t make its streaming numbers public but is showing reports to those rights holders, who have been surprised by how big those figures already are.”
“Some rights holders feel Apple should publicize these figures; the decision to do so or not falls to Eddy Cue,” Hits Daily Double reports. “But releasing the numbers would likely go a long way toward turning those who don’t yet get it into believers.”
Read more in the full article here.
MacDailyNews Take: With Cue’s blessing or not, the numbers are now out there – and they are spectacular!
Apple may be reticent to trumpet the numbers with numerous government entities currently attempting to conjure up some “antitrust” paydays for themselves over Apple Music.
Sleep tight, Spotify et al.
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Something about Apple Music betraying Apple’s brilliance by ignoring ‘The Harry Potter Theory of Marketing’ or some such nonsense – June 9, 2015
Bob Lefsetz on Apple Music: What team is Jimmy Iovine on? – June 9, 2015
Apple Music’s huge advantage over Spotify – June 9, 2015
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[Thanks to MacDailyNews Readers “Fred Mertz” and “Bill” for the heads up.]