Apple wants to personalize your TV experience

“Apple is looking to end those fights over the television remote by making your Apple TV experience more personalized,” Michael Casey reports for CBS News.

“In patent application filed by company, it detailed a system that would allow you to log in with a fingerprint,” Casey reports. “While it didn’t single out Apple TV, the application filed Thursday mentioned a set box several times and said the system would allow individual users to customize things like volume levels, screen layout, background picture and other settings.”

“It cited several examples in the application where the system could be beneficial, including allowing a husband and wife to access their own settings on the television as well limiting the content seen by children,” Casey reports. “It also could be used to allow the authentication of ‘the user for one or more content delivery and/or other services with which the user has an account.'”

Read more in the full article here.

MacDailyNews Take: Okay, so we’ve been ready for this years ago – bring it on already!

SEE ALSO:
Patent reveals new Apple TV Remote with Touch ID controller that extends to home automation – July 23, 2015
New OS X El Capitan beta reveals Multi-Touch Bluetooth remote control (for Apple TV?) – June 25, 2015
New Apple TV expected to feature touchpad remote – May 4, 2015
Apple patent application reveals new gesture control pad for future Apple TV remote – April 16, 2015

32 Comments

    1. At least AMZN knows how to do services right. It’s not a clusterfuck at Amazon. Bing,bang boom! It just works. Apples’ motto…..that Amazon fulfills. Check out THEIR cloud computing business.They have their shit together. They’re not a one trick pony.

  1. Maybe Apple is taking so long to refresh the AppleTV because they know it has HUGE potential to disrupt Broadcast/Cable TV and Gaming, and they are making sure it’s not another Apple Maps.
    Imagine what would happen to XBOX, Playstation and Wii if you could play iOS games on your TV. There are already many console titles that are available on iOS, if AppleTV could use app, there would be no reason for developers not to dev for AppleTV. The difference in scale, regarding the market, is insane, just look at the at the prices, AppleTV costs $99, consoles are $3-400. Sure, studios wouldn’t be able to charge the same, but with a bigger market who cares? Do you want to sell 1,000 disks at $60 ($600,000) a pop, or 10,000 at $10 ($1,000,000)?

    1. The reason it’s taking so long is there isn’t enough LGBT content signed up to satisfy Timmy Boy. As soon as there is, it will be front and center on your AppleTV’s home screen with no way to hide it. It will be part of every channel package too, wether you want it or not.
      ESPNLGBT the best of WNBA, LPGA, women’s soccer and softball. With special commentary by Bruce…uhhh Caitlyn Jenner.
      You think I’m kidding…

  2. OK, so re-reading my previous post I see that my math off. Way off. But that doesn’t change my point, Game Studios would m make a$$ tons of money from AppleTV.

  3. It seem obvious that a new Apple TV is in the works, most likely timed to be available with the start of the TV season in late September. Products designed for holiday giving are never announced before September, the same time the annual stock price recovery happens.

  4. Personalized TV sounds great but it’s dumb. The TV experience is one of the last few experiences that is shared. And this is changing with iPads, etc. Most people who think personalized settings for TV are losers who live alone and are unable to participate in a functional, loving relationship where compromise is part of the equation.

    No one wants to login into their TV. They want to turn it on and watch a show of their choosing at their convenience.

  5. releasing new stuff is great

    but Apple has to keep up with quality control.
    Jobs wasn’t perfect but in my crude ranking it was closer to 95% vs the 90% today.

    Example Apple Music is wonderful for many millions but some are finding problems (and vocal, about it) , iCloud, Yosemite etc. (all four of my Macs are still on Mavericks)

    Get Quality Control Up.

    It almost as if internally Apple (run by a bunch of engineers without Jobs who was multi faceted – entrepreneur marketing & design guy etc – overseeing it) is now an engineers ‘boys club’ where you get accolades for ‘designing something cool and new’ vs ‘ practicality or maintenance (fixing problems) or long term focus (once the thing isn’t ‘cool’ anymore they forget it. Example of ‘forget it ‘ is Years to upgrade iPods, Mac Pros, ZERO iMac or mac Mini advertising at all ! etc . )

    Bug fixing like the Wifi issues has taken forever and seems to be an ‘uncool’ job at Apple now . I think we need ‘a Jobs’ screaming at people..

    As engineers get all the pats on the back other depts like PR and MARKETING (ONE THIRD of Jobs Focus ) is lagging — remember weird free Bono album (which supposedly cost Apple tens of millions) into your device, uncoordinated Apple Watch (yeah they might have been production issues but where was Marketing PR to smooth over customers pissed with weird April 24 launch date … ? Where the Mac Ads??? etc)

    C’mon dudes, more into that direction and you become Xerox with XEROX PARC– lots of cool stuff (GUI, mouse, laser printing) but no proper shipping products.

    I’m an Apple fan and shareholder and people can flame me but I think I got a point.

    1. Apple was Mac for a long time, for people like us, then the iPod became a hit and the company clearly got stars in their eyes seeing how they could build stuff not just for pros, not just for “the rest of us” but for everybody. That realisation probably excited the same glands as Bill Gates when he visualised the cash flow from such huge numbers, and swelled with pride at the glory of being number one. I mean, these were all businessmen, not saints, even Steve Jobs. It was him that pulled the plug on geekworthy projects. Tim Cook is merely continuing the process.

      1. Baseball fans don’t like it when their best players get traded. It weighs heavily, especially when the trades don’t work out, and the team chemistry is screwed up, and the team goes on a losing streak. Fans begin to express doubts about the GM, the coach, the front office.

        There is disaffection in baseball after a changing of the guard, and it feels similar to team Apple with their management shakeup, and their revision of what we thought was a winning lineup.

  6. In patent application filed by company…

    Please speak Engrish. I think the word ‘the’ was accidentally left out.

    And yes MDN: We’re ready for this already! But clearly, Apple are taking their time in order to get it perfectly right. I get the idea that this is a massive learning experience for the company. Of course throw in the dire Luddite attitude of the Media Oligarchy. Gradually, the media companies are getting walloped on the head by BAD decisions in the 21st century and slowly figure out that the old ways must die and the new ways are ready and waiting for them to wake-the-fsck-up.

    IOW: After the media geezers manage to insert a new set of choppers, Apple will be ready to help them start chewing again. 😉 😁😁😁

  7. In their earnings call Google said more people are now watching YouTube than they are watching cable. YouTube has recently been serving Hollywood movies, etc, so I don’t know how much of that component is part of the total growth, but YouTube traditionally has been a social platform. Additionally, these days people are spending their entertainment time with other social outlets like Facebook, Snapchat, etc or playing games on consoles or smart devices. It seems TV as an entertainment source, especially for the younger generations, is where the puck was.

    The time could be ripe for a new viewing/social paradigm like holographic projection or augmented reality that isn’t cumbersome.

    The question is why pursue reinventing the “traditional” TV experience when a large percentage of the population has already moved on?

    1. You’re right. The word TV is old… well, Tube is old too haha, just a word, but come on. Radio is dead. Beats 1 is a joke. Same time, so what? There’s YouTube streaming live too. TV schedule it’s silly as hell. YouTube is almost perfect. I won’t pay for streaming or DRM of any kind. Apple just must be a guide to these clueless TV companies. I hate boxes. Apple Music was a mistake and this TV stuff probably too. This is the time to kill traditional TV.

      1. I think Apple Music is a thousand times better than ad-supported music on YouTube because of the always changing curated playlists based on recent listening habits and the similar music recommendations. YouTube does have similar, but the results are typically just songs instead of entire albums or playlists. Plus, it is not as comprehensive as Apple Music. Part of the music experience is finding interesting music and over the last few weeks I have discovered and downloaded about 100 songs. The equivalent number of songs on iTunes would cost about $120, which is about the same cost as a year on Apple Music. The Same amount of music multiplied over a year would cost around $2000 on iTunes. So, paying $120 vs paying $2000 is a no-brainer, and the best part of Apple Music is the fact that it is faster and easier to find cool songs compared to all the other music services, which is priceless.

        If Apple TV has similar features then it might be compelling. For example, let’s say a user likes science programs about holograms and futuristic Space drives and movies about time travel. Apple TV could provide those specific type of content recommendations, remind the user when something new comes in, and also offer similar content. Additionally, if Apple TV incorporates social media features like comment sections then the whole project might gain some traction.

  8. Yes get on with Apple!!!!! I been waiting for 5 years. Besides you know also I just recently bought a gen 3. to replace my gen 1. Now you can make them both obsolete, please.

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