“On Tuesday, Apple will report third-quarter results,” Daniel Sparks writes for The Motley Fool. “The quarterly update will be an important one for investors, providing a helpful glimpse at some key areas investors are uncertain about — particularly Apple Watch and iPhone sales.”
“With the first Apple Watch deliveries beginning in April this year, the company has yet to report any meaningful information on how the Apple Watch is selling. Apple’s third fiscal quarter, which began in April, marks the first quarter including Apple Watch sales,” Sparks writes. “So, investors will likely finally get an Apple Watch unit sales figure to mull over.”
MacDailyNews Take: We wouldn’t be so sure about that:
Last October, Apple stated very clearly that they would not be reporting Apple Watch sales figures:
We’ll be creating a new reporting category called other products. This will encompass everything we report in the accessories category today, including Beats headphones and speakers, Apple TV, and peripherals and accessories for iPhone, iPad, Mac, and iPod. In addition, we’ll begin to include iPod sales in the other products category, and we will also reflect sales of Apple Watch in this line item once it begins shipping in early calendar 2015. — Nancy Paxton, Apple’s Senior Director of Investor Relations
I’m not very anxious in reporting a lot of numbers on Apple Watch… because our competitors are looking for it. – Apple CEO Tim Cook
So, make that “Apple Q315 earnings next week: The single most important item.” And, here it is:
“Can the wildly successful iPhone 6 launch keep up its impressive pace? Investors will be looking to see whether historical patterns of seasonality for iPhone unit sales will play out similarly for the company’s latest iPhone,” Sparks writes. “The consensus estimate for iPhone unit sales in Q3 is 49.4 million, according to a survey of Apple analysts by Fortune.”
Read more in the full article here.
MacDailyNews Take: Apple’s fiscal Q315 results on Tuesday will set the new all-time quarterly record for iPhone unit sales.
Apple’s Q315 earnings preview – July 16, 2015
Analyst: Apple’s iPhone shipments expected to hit record 51 million for June quarter – July 9, 2015
Apple to release Q315 earnings, webcast live conference call on July 21st – June 29, 2015