“Sometimes I wonder if people understand how organizations like Slice work. They make money by selling their services to client companies, and they attract new business by sending out press releases that become ‘news.’ The more shocking the story, the more PR they get — and, in theory, the more new clients they can reel in,” Ken Segall writes for Observatory. “In this case, Slice got exactly what it hoped for. Its name was attached to one of the biggest stories of the week. But, in the absence of any numbers from Apple, just how believable is the story?”
“Slice’s data comes from a group of 2.5 million people who’ve granted permission to have the their inboxes scanned for email sales receipts,” Segall writes. “Honestly, at a time when privacy is such a hot issue, I have trouble imagining what kind of person would agree to have their inbox monitored in this way. But I digress.”
Segall writes, “The biggest flaw in Slice’s research is that it is limited to US consumers only.”
MacDailyNews Take: US consumers’ who’ve consented to having their email scanned for sales receipts. In other words: Not exactly a Mensa convention.
Segall continues, “Rumor has it there might be a few people outside the US interested in an Apple Watch.”
“Granted, strange things happen in this world. But, given that Apple appears to have sold more watches in a week than others have sold in two years, my little brain strains to imagine how sales could literally dry up overnight,” Segall writes. “Indeed, it’s the fantastic nature of Slice’s conclusion that made it a siren call for sites that are out for Apple blood, and for quite a few mainstream news sites as well.”
Read more in the full article – recommended – here.
MacDailyNews Take: As we wrote last Tuesday:
Ooh, look at that dramatic, oh-so-worrisome “drop-off” that began in mid-June – or precisely when Apple Watch began arriving in Apple Retail Stores. It would seem that Slice is not seeing emailed electronic receipts from Apple Retail Stores to their customers. Shocker.
Last October, Apple stated very clearly that they would not be reporting Apple Watch sales figures:
We’ll be creating a new reporting category called other products. This will encompass everything we report in the accessories category today, including Beats headphones and speakers, Apple TV, and peripherals and accessories for iPhone, iPad, Mac, and iPod. In addition, we’ll begin to include iPod sales in the other products category, and we will also reflect sales of Apple Watch in this line item once it begins shipping in early calendar 2015. — Nancy Paxton, Apple’s Senior Director of Investor Relations, October 2014
I’m not very anxious in reporting a lot of numbers on Apple Watch… because our competitors are looking for it. – Apple CEO Tim Cook, October 2014
Apple Watch volumes are much better than Slice Intelligence figures suggest – July 13, 2015
Why Apple must sell one Apple Watch for every 20 iPhones or something – July 13, 2015
Apple Watch online sales in the U.S. estimated at 3 million through first 3 months – July 13, 2015
The Apple Watch demand FUD is out of control – July 9, 2015
MarketWatch hack claims ‘Apple Watch sales plunge 90%’ – July 7, 2015
Apple to release Q315 earnings, webcast live conference call on July 21st – June 29, 2015
Morgan Stanley: 10% of iPhone 5 and higher owners will buy an Apple Watch – November 20, 2014
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]