“Recently, we discovered that Apple was in the process of revamping its third-party accessory packaging within retail stores,” Dom Esposito reports for 9to5Mac. “As reported by our own Mark Gurman, Apple has been working on this co-designed packaging with accessory makers for the past six months and now it’s finally hitting store shelves.”
“The idea here is to have a uniform look across all products sold within Apple retail stores,” Esposito reports. “As expected, the packaging is all white, with a product shot, and simple fonts to identify the accessory inside. ”
Esposito reports, “We’ve put together a gallery of the new packaging which have become available today in many Apple Stores around the world.”
Check out the new Apple-designed packaging for third-party accessories here.
MacDailyNews Take: Apple Retail Stores. More sterile than your local hospital*.
*Of course, pretty much anywhere is more sterile than your local hospital.
“Welcome to the temple. Please take a moment to change into these holy garments before entering…”
“You may leave your filthy, branded garments here at the gate.”
Matt Groening are you reading this? I demand to say this line!
Weird. Seems a bit over the top in the controlling department.
It looks good and is to Apple and the 3rd party vendors benefit. Not exactly difficult to figure out.