“It’s been a good year for Yosemite National Park,” Greg Ferenstein reports for The Washington Post. “fter the world’s biggest tech company decided to name its operating system ‘OS X Yosemite,’ it sent a wave of free advertising to the California park. The data seems to show that this simple, gracious branding strategy had a meaningful impact on one of America’s most cherished national parks.”
“Compared to the week before the launch in 2014, Hotels.com saw a 21 percent spike in hotel searches around Yosemite National Park. They’ve also seen a 54 percent uptick from August 2013 to August 2014,” Ferenstein reports. “Yosemite did have a strong year in 2014, after a steady decline in attendance since 2010. It’s not unreasonable to credit Apple with the turnout in popularity (at least partially), but hard to say to what degree.”
Ferenstein reports, “Thankfully for Yosemite, Apple’s new operating system is named ‘El Capitan,’ after the famous rock formation in the national park.”
Read more in the full article here.
MacDailyNews Take: Certainly the publicity surrounding OS X Yosemite and El Capitan didn’t hurt visits to Yosemite.