What happens to tourism when Apple starts naming its products after national parks

“It’s been a good year for Yosemite National Park,” Greg Ferenstein reports for The Washington Post. “fter the world’s biggest tech company decided to name its operating system ‘OS X Yosemite,’ it sent a wave of free advertising to the California park. The data seems to show that this simple, gracious branding strategy had a meaningful impact on one of America’s most cherished national parks.”

“Compared to the week before the launch in 2014, Hotels.com saw a 21 percent spike in hotel searches around Yosemite National Park. They’ve also seen a 54 percent uptick from August 2013 to August 2014,” Ferenstein reports. “Yosemite did have a strong year in 2014, after a steady decline in attendance since 2010. It’s not unreasonable to credit Apple with the turnout in popularity (at least partially), but hard to say to what degree.”

Ferenstein reports, “Thankfully for Yosemite, Apple’s new operating system is named ‘El Capitan,’ after the famous rock formation in the national park.”

Read more in the full article here.

MacDailyNews Take: Certainly the publicity surrounding OS X Yosemite and El Capitan didn’t hurt visits to Yosemite.

19 Comments

    1. perhaps you would be even happier if they re-named the new mac o.s. yo-sodomite ?

      have you nothing better to do with your time than make these foolish comments ? they seem to be one of your pre-occupations.

      most of us really don’t care if he likes other men, we are more interested in how he runs the company.

          1. Yeah, two weeks when everything grinds to a halt and then bugger all the rest of the year. Southern 100 is on now but you couldn’t tell then the MGP which is usually older, more sensible bikers.

        1. i apologize if i have confused you with some of the other dozen or so commenters who lurk about this site and seem more bothered by tim’s preference for “plays well with sames” rather than the standard “plays well with others”.

          good luck with tourism

          1. As previously mentioned, I wish I hadn’t said it because although it is where I live there is also the double entendre when you say it out loud.

            Without wanting to out anyone, given I use my real name and you know the small island where I live, I don’t have any problem with people I know who are LGBT.

      1. Not everyone will know that, but people might have searched for it to find out, surely they could have used similar information to get an idea of the effect of the names.

  1. Then for the Welsh there’s OS X Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.

    Following that will be OS X Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu—especially for fans of Middle Earth.

    =:~)

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