“Just a week after its release, the iOS 8.4 update has already been adopted by 37 percent of all active iOS users, an above-average rate for an incremental upgrade that may be driven in part by desire for access to the free trial of the new Apple Music service,” MacNN reports.
“Analysts Mixpanel, which has posted a live chart of the adoption increases here, says that although iOS update adoption is routinely the envy of the industry with users quickly upgrading on any release, the accelerated adoption of v8.4 may be “dangerous for Spotify,” given that ‘that’s hundreds of millions of people who can get a free three-month trial with Apple Music,'” MacNN reports. “[Also] potentially troubling for streaming services like Spotify, is the extended length of Apple’s free trial and competitive pricing (particularly on “family” accounts, which offer up to six individual accounts for $15 per month). Given a limited number of hours to listen to streaming music in a day, many Spotify subscribers are expected to drop their paid level and try out Apple Music for the summer — with a good possibility of staying on with it after the trial is over, particularly if the company can issue its Windows and Android versions of the service in the early-fall timeframe.”
Read more in the full article here.
MacDailyNews Take: If Apple doesn’t release Apple Music apps for Windows and Android when the free trial ends, it’ll be the greatest cock-up ever – especially since Apple already released the Windows version on June 30th and the Android app is ready-to-go when the time comes. First, the witless Android settlers have to pay some penance for making the wrong choice by backing a flawed knockoff, patent-infringing platform over the inimitable innovator. Enjoy your Apple Music-less summer, iPhone wannabes!
SEE ALSO:
Apple Music could kill more than just Spotify, it could kill music labels, too – June 25, 2015
Spotify founder: Oh ok, we don’t need to be number one in music streaming – June 11, 2015
Why Apple Music will gut and publicly execute Spotify – June 10, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015
Jimmy Iovine and Eddy Cue: Apple Music gunning for Spotify, YouTube, and terrestrial radio – June 9, 2015
Something about Apple Music betraying Apple’s brilliance by ignoring ‘The Harry Potter Theory of Marketing’ or some such nonsense – June 9, 2015
Bob Lefsetz on Apple Music: What team is Jimmy Iovine on? – June 9, 2015
Apple Music’s huge advantage over Spotify – June 9, 2015
Apple Music is a major mess and it won’t beat Spotify or something – June 9, 2015
When Apple Music arrives, what happens to iTunes Match? – June 9, 2015
What Apple Music says about how Apple views musicians – June 8, 2015
Apple’s revolutionary Apple Music just might prove its skeptics wrong – June 8, 2015
Apple unveils revolutionary Apple Music service – June 8, 2015