“While its initial sales were not as high as iPhone or iPad, according to research from Morgan Stanley, the post-launch demand for the Watch has been higher than its sister products,” Daniel B. Kline writes for The Motley Fool. “Ubergizmo examined that research and offered the following analysis: ‘The company tracked interest of the original iPhone, iPad, and Apple Watch in its first 5-6 weeks of launch and found that the iPhone managed to garner the most interest at the start, followed by the iPad, and then the Apple Watch. However as the weeks progressed, interest in the original iPhone started to decline rather sharply and around the fourth week, it was overtaken by the Apple Watch.'”
“Apple Watch looks to be a slow build,” Kline writes. “With Apple Watch, the company has a new product entirely where consumer curiosity is high simply because it’s a new Apple product, but demand may track to word of mouth. As more people see their friends with the watch and experience it themselves, more will want it.”
“The company could sell as many as 36 million smartwatches in the first year, according to revised predictions from Morgan Stanley analyst Katy Huberty, who is raising her Apple Watch sales forecast by 20% from the earlier figure of 30 million CNET reported,” Kline writes. That blows early iPhone sales out of the water and suggest a strong future for the watch.””
Read more in the full article here.
MacDailyNews Take: As we wrote on April 15th:
The general public doesn’t get it, yet. It’s too early. Let the early adopters do what they do so well.
[This survey showing that 9% of people with an iPhone intend to buy the Apple Watch was conducted] before Apple Watch lands on the wrists of friends and coworkers. That percentage will rise dramatically after Apple Watch launches. In a survey of 3,489 people conducted in April 2007, two months before Apple launched something called the “iPhone,” ChangeWave found that 9% said they were likely to buy an iPhone once it became available. Extrapolate.
Just like the tens of millions who said they didn’t want or need an iPhone, who are now on their fifth iPhone, so it’ll go with Apple Watch.
And as we wrote on March 3rd:
As people see others using Apple Pay via their Apple Watches, the device will sell itself.
Morgan Stanley: Apple Watch consumer interest outperforming the original iPhone – June 24, 2015