“Apple tends to not care much about price competitiveness,” Josh Horwitz reports for Quartz. “Without telco subsidies, which typically occur only in rich countries, consumers looking to buy an iPhone 6 in Asia will have to shell out as much as $600.”
“But the company is taking a different approach with Apple Music, its new music streaming service,” Horwitz reports. “Whereas prices for iPhones tend to stay high even in poor countries, in the case of Apple Music they’re lower—indicating the company is serious about courting emerging markets with digital media.”
“In the US, Apple is charging monthly fees of $10 for an individual Apple Music account, and $15 for a family account that can be shared with up to six people,” Horwitz reports. “In poorer countries, the pricing is much lower. In India, for example, the monthly fee is $2 for individual and $3 for family plans. In Brazil, Indonesia, and Thailand, it’s $5 and $7; in Hong Kong, $6 and $10; and in Singapore, $7.50 and $11 (in US dollars).”
Read more in the full article here.
MacDailyNews Take: Go get ’em, Apple Music!