“The Apple Watch was expected to be a disaster for companies like Fitbit,” Joshua Brustein reports for Bloomberg. “It hasn’t been. While Fitbit’s sales dipped as anticipation for Apple’s smartwatch grew, the company has bounced back this spring and appears to be doing just fine, according to data provided exclusively to Bloomberg by Slice Intelligence.”
“It could be that it is simply too early for the Apple Watch to have cut into Fitbit’s business. Apple hasn’t released any official numbers or expectations for Apple Watch sales, and analyst forecasts are all over the place,” Brustein reports. “There’s still skepticism from many quarters about whether smartwatches and fitness bands will ever go mainstream. Apple optimists think that it is supply, not demand, that is limiting sales.”
MacDailyNews Take: Forget “Apple optimists,” you merely have to be semi-sane in order to understand implicitly that without supply, there can’t be sales. Apple Watch is the mother of all supply/demand imbalances.
“In April, Apple Chief Executive Tim Cook acknowledged that demand was greater than supply, and said the company was working to remedy that,” Brustein reports. “It could be that the devices will eat Fitbit’s lunch once Apple’s supply chain starts humming along.”
Read more in the full article here.
MacDailyNews Take: Gee, ya think? This one is negatively slanted against Apple throughout.
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