“Just days from its launch, Apple Music has upped the ante with a very large and expensive poker chip,” Hugh McIntyre reports for Forbes. “The company has reportedly partnered with superstar producer and singer-songwriter Pharrell Williams to release his latest single, ‘Freedom.'”
“Bringing a megastar like Pharrell on board is a good idea, even if it only helps minimally in the long run,” McIntyre reports. “Apple is really looking to make an enormous splash with this launch, and they’ll spend anything they need to in order to get as many people to try the new platform out in the hopes that many of them will eventually make the switch from free user to paid subscriber.”
McIntyre reports, Adding celebrities like Pharrell gives listeners another reason to try it out—as if they really needed one.”
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MacDailyNews Take: We’re just hours away from having legal access to just about every song ever recorded. After Apple Music debuts, the music industry will be forever changed.