“When Apple first made the iPhone available in gold color — with the 5S in 2013—smart observers identified it as a play for the Chinese consumer. And, Tim Cook says, the glitter has proved golden in the world’s largest smart-phone market,” Josh Horwitz reports for Quartz.
“In an interview with the the Hong Kong edition of Bloomberg Businessweek (available only in print), the Apple CEO points to the gold iPhone—subsequent generations of the phone and the iPad are available in that color—as but one example of how the company localized for the Chinese market,” Horwitz reports. “‘A big reason for why we released the gold iPhone as because many Chinese consumers like the color gold,’ Cook told the publication. ‘To be clear, sales for the gold iPhones in China have far, far exceeded other markets.'”
Read more in the full article here.
MacDailyNews Take: Here in the U.S., we got gold iPhone 5s units, too! For the resale value. 😉 It worked, too!
(We’re back to Space Gray for our iPhone 6 Plus units now. We found that we preferred the classic black-faced iPhone look – it makes the display pop.)
Tim Cook: Chinese tastes considered in Apple product colors, designs – June 22, 2015
Lenovo replaces head of smartphone division as sales slump in China – June 2, 2015
Apple iPhone is No. 1 smartphone in China – May 15, 2015
Samsung implodes in China – May 11, 2015