“Apple Inc. takes Chinese consumer tastes into account when it designs many of its products, Chief Executive Tim Cook said, underscoring the country’s importance to the iPhone maker,” Edwin Chan and Lulu Yilun Chen report for Bloomberg.
“The company considers details including color palettes to suit local tastes, Cook said in an interview in the June 17 Chinese-language version of Bloomberg Businessweek, published under license by Modern Media Holdings,” Chan and Chen report. “The decision to offer a gold iPhone last year reflects in part the popularity of that color among Chinese users, he added.”
“Apple’s CEO made his remarks during a tour to China last month that took him to the company’s largest store worldwide, in the eastern city of Hangzhou. In the same interview, Cook said the watch is off to a promising start and has attracted more developer interest than the earliest iPhones and iPads had,” Chan and Chen report. “Developers are working on more than 3,500 apps for the gadgets, he said. That’s well ahead of the 500 apps available for the 2008 edition of the iPhone and the 1,000 for the first iPad in 2010, he added.”
Read more in the full article here.
MacDailyNews Take: Of course Chinese tastes are considered. China became Apple’s biggest iPhone market this year and, after The Americas, Greater China is now Apple’s second biggest market (bigger than Europe and Japan combined).