WWDC: Apple looks to be setting the stage for Apple TV apps

“Although there was no new Apple TV announcement at the Worldwide Developers Conference keynote on Monday, that doesn’t mean Apple has ignored its streaming set-top box,” Brian P. Rubin reports for Read/Write. “In fact, it just increased the number of TV devices developers could test their apps, boosting the number to 100 units this week.”

“Granted, that may not seem like a major development — unless you consider that Apple may be setting the stage for a windfall of new third-party apps for the living room screen,” Rubin reports. “That’s the way developer Ouriel Ohayon took the news. Having noticed the change, he tweeted out a screenshot along with the words: ‘Apple TV apps are coming.'”

Rubin reports, “There’s reason to think he might be right.”

Read more in the full article here.

MacDailyNews Take: A little birdy also tells us that “yes, indeed, Apple TV apps are on the way – along with an Apple TV App Store and much more… Nothing further until the content deals are inked.”

28 Comments

  1. cook is easily bated into positions that aren’t necessary. Stock buy back, multiprocessing iPad, beats music, weird look for os x (flat), …
    Too many ways to do to many thing, that’s microsoft’s thing.
    Two click max to use features, more than that we may as well be running windows.

    1. Way back in the Mac OS9 days Apple stuck to their design guidelines and apps had an intuitive look to them. I read articles detailing how many clicks it took to perform common tasks on Mac vs Windows. At that time the emphasis was on efficiency and getting work done. Now the emphasis is on looking pretty at the expense of getting work done. I think Apple needs to re-evaluate.

    1. There is currently only one model of Apple TV for sale. This report is about allowing developers to use up to 100 different Apple TVs for beta testing apps. They used to only be able to test on 1 device (I think).

    2. If you’re talking about the “starting from … ” aspect, that’s how Apple describes the prices of pretty well every bit of hardware. I suspect that nobody at Apple noticed the the prices start from £59 and also finish at £59.

  2. Yeah, I can tell that AppleTV apps are on their way – just as they have been for several years now – seeing as how there was absolutely no announcement about an AppleTV development kit at the WWDC keynote. Tim Cook instead chose to worship a demographic that has absolutely no bearing on Apple’s bottomline.

    1. As we can see today, you are still posting your anger towards Apple. I know the other day you mentioned that you got stung on AAPL stock and were expecting to be on easy street for the rest of your life but we will have to take your Anger Management classes up another notch or two. After that, we will start addressing your homophobia with regards to Tim Cook.

      1. A quote from internet retard above:

        “I know the other day you mentioned that you got stung on AAPL stock and were expecting to be on easy street for the rest of your life…”
        ______________________________

        You, sir, are a liar of the first order.

        I said NO such thing.

        I said NOTHING about being “stung” by Apple stock.

        I said NOTHING about expecting to be on “easy street for the rest of my life.”

        If you really are in the right, then why do you have lie so much? I hope you have a good answer for that.

        As for Tim Cook, I’ve known he was a homo for years now and never said anything about it. I started saying something about it when he decided to stick his nose into the politics of it and presuming to selectively advocate for the revocation of Freedom of Speech, Freedom of Association, and Freedom of Religion, in certain cases for certain people.

        Moreover, he showed on Monday that Apple is now becoming an assertively politically correct entity, rather than simply remaining neutral.

        Geez, but the things that have to be explain to liberals, and then they STILL don’t get it.

          1. People who require an echo chamber in order to feel secure in their position are always the first to call someone a “troll” when that someone has had the unmitigated temerity to say something not officially approved by the Czars of Political Correctness.

    2. The Keynote if for public consumption, and there are always more details provided to developers at the later sessions. This article is evidence that changes are happening to the status of Apple TV (and don’t conflate Apple TV with a TV from Apple). Apple wouldn’t invite developers to beta test Apple TV apps to a hundred different devices if a sea change to developer’s access to Apple TV wasn’t imminent. Developers are under NDA at these sessions, so don’t confuse no published news about this as there being no announcement to devs.

  3. But since apple wants a gaming platform, apple tv may help move them into games in a big way. Just doing another Hulu, or netflix, would be a waste of engineering.

      1. Sorry, TROLL COP, whatever you say TROLL COP.

        TROLL COP IS RIGHT EVERYBODY, RUN AND HIDE. HE’S GOT A WEAK BRAIN, AND THE WEAK MINDED CAN BE DANGEROUS.
        LISTEN JUST AGREE, CAUSE ONLY HIS POINT OF VIEW IS VALID.

        HEY, TROLL COP, IS EVERYTHING COOL NOW. EASY GUY, NO PROBLEMS HERE.

        WELL…. UNTIL I WRITE MY NEXT OPINION YOU DON’T AGREE WITH. BUT… EASY BIG FELLOW, EASY… CALM DOWN… EASY

        DID I CALL YOU SIMPLE MINDED? UH, WELL, THE SHOE THING. YOU KNOW.

  4. I really wished they’d had just announced this at WWDC. Even if we have to wait half a year or so for some service, app store or new hardware. Just showing something about AppleTV or TV related is the fresh “thing” Apple needed to have at WWDC and that users have been waiting for under baited breath.

    I use my AppleTV almost, if not sometimes more than, my iPhone, and I really want new usability features and a better UI. Whether that comes in the form of new hardware or a software update, I don’t care. It’s just been far too long and WWDC was such a let down this year.

    1. Me too. But this *was* a developers conference. I suspect that Apple want’s to show devs this week in the NDA sessions how prepare apps for Apple TV (with new, more muscular hardware) so they have apps ready for a rollout this Fall for both the new Apple TV and Apple TV Store.

  5. It never ceases to amaze me how year after year after year, how as soon as theirs an Apple TV rumour, everyone just jumps all over it assumes it true, then gets ticked at apple when it doesn’t come true. Isn’t this the same rumour that was supposed to announced at wwdc15…just saying.

    I also hear that apple is going to introduce a Bluetooth toaster that strictly works only with iPad Air 2 at the next event.

    1. I didn’t base one damn thing on a rumor. I based my hope for an AppleTV development kit on the fact that it is an obvious and necessary thing for them to do, and on the Apple teases as well.

      The “Epicenter of Change” indeed, in the shape of an AppleTV unit.

  6. The graphic for the WWDC clearly set an expectation for a meaningful focus on the Apple device.

    The absolute silence from the conference through today regarding the device and HomeKit makes it clear there was a failure at a very high level to get things done.

    No worries, throw Craig out there again to do his Vegas hipster lounge routine and Jimmy to wing it with the Pander to the Artist’s Soul Blues. When Eddy couldn’t get the correct song to play, it wasn’t first time he had that problem in the last month or so.

    Since every picture tells a story, better make sure the story is buttoned up before you tease with it.

  7. Great article. For those who live outside US like me, you can access Netflix, Hulu and similar media stations on your Apple TV by using UnoTelly or similar tools.

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