“The video is worth watching not just for the vicarious thrill, but also to see what Apple provides its richest customers in the way of frills: The Apple Watch Edition charging case (with magnetic top); the Apple Watch Edition cleaning cloth; the Apple Watch Edition booklet; the Apple Watch Edition serial number, embossed in 16-caret gold,” Philip Elmer-DeWitt reports for Fortune.
“I fear for this watch, lovingly unboxed in a six-minute video posted on YouTube Saturday night,” P.E.D. reports. “The young narrater (who apologizes for the tiny lisp caused by his invisible braces) is a guy named TechRax whose specialty is the senseless destruction (with hammer, blow-torch, angle-grinder, molten aluminum, etc.) of Apple products.”
Read more in the full article here.
MacDailyNews Take: A beautiful AWE that’s, sadly, not long for this world.