Now even Apple Watch is an enterprise product

“Apple’s rapidly growing enterprise story becomes even more compelling thanks to bigtincan, one of over two-dozen partners helping widen iPad’s offer for the enterprise, so it’s just one among a series of solutions to expand the company’s reach into the space,” Jonny Evans writes for Computerworld. “bigtincan develops an intelligent and secure solution for delivery of all content types on mobile devices, including communication, business processes and more — it’s an interesting Unified Communications solution for iOS. I spoke with bigtincan chief strategy officer, Brian Cleary.”

Evans writes, “The announcement of Apple Watch support opens up other opportunities: ‘Imagine the impact wearables will have on a field service technician who needs to service a wind turbine 200 feet up in the air — instead of using the standard pen and note pad, or even an iPad, that technician will be able to dictate voice-notes into his smartwatch, which can then be synced across devices and used at a later time,’ Cleary said.”

Evans writes, “Apple’s enterprise pitch is becoming more integrated, wider and more flexible than it ever has been before…”

Read more in the full article here.

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  1. I was thinking about this the other day . . . My small business is incorporated (S Corp) and naturally the vast majority of my technology purchases have very direct business uses, ergo they are owned by the corporation and added to its depreciation schedule.

    I bought the watch personally and will have my accountant figure out later on whether or not it should be classified the same way . . . 80 percent of the information that comes across this watch is business related. But what ought to be the portion I can “write off” as a business expense? I got a $700 version of the product and a good half of that is more or less fashion related. Any accountants or IRS agents on here that have put any thought into this? Very curious if a whole new category of business expense has just been created due to the fashion side (I mean, will people be writing off $17,000 edition watches with a straight face?).

    1. If you already own an iPhone and you already get all your communication that way, then IMHO an Apple Watch is a fashion accessory, definitely not a business tool. “But it saves time!” you say? Fine, if it saves you time, then there’s your reward. Stop ripping off Uncle Sam for your time-saving devices. Nobody needs a $700+ Apple Watch to run a business.

      “But it’s my god-given right to screw Uncle Sam”, you say? Well, that’s a partial reason why the USA is up to its eyeballs in debt and continuing to sink — because all businesses avoid taxes with impunity. If the USA was to clean up the tax code to allow reasonable business wealth transfer across borders, then it would have to shut down all these stupid loopholes and credits that have effectively transferred the cost of civilization onto personal income tax at a time when baby boomers are retiring and have no income.

      1. I hope your rancor goes up in proportion to income. I knew a legal secretary. She paid as much tax as her boss. So that’s only a couple of notches up the ladder. The vast, vast, vast majority of legal and illegal tax dodging is by the rich.

      2. Well, I haven’t written off the expense . . . yet. If I were the type of person that stretched the ability — or possibility — of writing off every possible thing then I wouldn’t even be asking the question, I’d have just done it.

        Technology products are interesting area when it comes to tax implications. Other than the iPhone and laptop, everything else is at a fixed location and is used almost exclusively for “work.” But if my wife or buddy sends me a message and it comes across iMessage (or I guess it’s called Messages now) I’m not going to log the occurrence and come up with some percentage of personal/business use on a machine that I need to have to get work done in the field. I think the point of my original post is that I’m wondering if at some point there will need to be some direct IRS clarification on something like the Apple Watch that has such a fashion side to it. It’s a great debate to have . . . And the last thing I’ll write is that as an employer I pay a ton of matching withholding on employees so if I happen to save $50 of tax liability over a few years due to a deduction you personally wouldn’t agree with I’m not going to lose sleep because I pay thousands of dollars into the system that you may not. Am I complaining, no, I understand how society works . . . but I’m not losing sleep.

        1. Thank you for the great discussion, midwestmac. I hope you understand I’m not criticizing you in any way. With the tax code as complicated as it is, it’s difficult for anyone to determine what’s taxable and what isn’t. Tax codes were written with fixed capital machinery & equipment in mind, and now most knowledge workers in the USA use electronic tools. So the tax code needs to change. But businesses in the USA also need to pay taxes instead of passing the buck — waaaaay too much corruption at all levels there.

          @ silverhawk: since you’re never interested in having a real conversation, shut the F up. Why do you even bother posting your goddamn attacks online? Is your life really that pathetic? It must suck to be you.

            1. who the fuck are you to dictate another person’s freedom of speech? macuser adds more to discussions than you ever do. stop being a prick.

          1. You say “I’m not criticizing you in any way.”

            Yet, above, you said, “Stop ripping off Uncle Sam for your time-saving devices.”

            Sorry, but anyone who accuses me of “ripping off” someone is criticizing me. It is my responsibility as a businessman – either to my family if it’s my business, or to my superiors or stockholders if it’s not – to take full advantage of EVERY way of saving money available legally and morally to the business.

            Taking full advantage of the laws which a government has enacted in order to pay less to that same government is not “ripping off” ANYONE. It’s being smart.

            Your objection… well, to put it kindly, it’s NOT smart. Quite the contrary.

            1. Talk about taking what looks like a hastily worded forum response and blowing it way out of proportion. Macuser all but says that the US tax code needs improvement and that the conundrum that midwestmac is in isn’t really his fault. But step back a second: so you own a business. Does that mean you’re more entitled to tax breaks than any other citizen? Because corporations HAVE now taken over practically all democratic governments on the planet and the reason the tax codes are so damned complicated is because THAT’S THE WAY THE CORPORATE LOBBYISTS WROTE IT.

              The founding fathers of the USA would have banned corporate influence in government and political parties if they had known what corruption these entities bring to government.

              I also agree that an Apple Watch is more fashion than business machine, and should be taxed accordingly.

              If a nation cared about the health and well-being of its citizens, it would tax pollution, resource extraction, and consumption and reasonable tariffs that mirror those of trading partners — It would eliminate the income tax and instead tax capital gains and property with highly progressive rates to incentivize individuals and companies to stop hoarding wealth and keep it circulating in the economy. Then by constitutional requirement the ~5-year budget would have to be balanced by spending reductions.

              THEN citizens, companies, and government would be forced to be more accountable, and we wouldn’t have whole industries devoted to tax avoidance, tax preparation, and so forth — the time and effort wasted on that is more damaging than people realize.

      1. So you think it’d faster to pick up a phone, dial a code, and tell an operator “Code Blue” and hope you remember properly which room you’re in when you tell that operator…

        Rather than simply touching your watch and saying “Code Blue,” and having your location determined by the installed iBeacon in the room, and everyone alerted immediately without further human intervention?

        (FYI, I’m a former EMT, and I’ve SEEN the situation where the crash cart was sent to the wrong floor – with the result of the patient dying – because the operator got the room number wrong. The more people you can get out of the chain, the better.)

        1. The problem is — this is a global problem
          1. A population growing faster than the number of doctors to look after them.
          So anything that creates operational efficiency has to be welcomed, right?

          Can we turn our back on solutions that may save lives? The cost of an Apple Watch is fractional in comparison with the costs of some treatment.

          I could dig out a forest of links to help you learn more of the potential of tech to help boost results (= save lives) in healthcare, and Apple Watch fits into the paradigm — it should — the people Apple hired to create it include some of the finest minds in the mHealth space.

          One incredibly promising solution uses sensors on patients, combined with context sensitive sensors on staff and push notifications to ensure that a patient who may be in trouble will be despatched help immediately from the people close to it while EMT teams are despatched from across the hospital — it reduces response times significantly and that’s critical at times like this.

          I’m not saying tech is the only thing we need — we need medicine, funding and ultimately more medical staff, but we also need to train those staff and nurture children into wanting to follow that career. Because our population is aging even as the economy collapses so there is a high probability that in a finite length of time most people will be unable to access any real person medical care. So any advances that may enable self treatment and care have to be supported and that’s part of what is on offer here, IMHO,

          1. All problems on this planet can be traced to a root cause of human overpopulation. Thus anything that reduces the surplus population has to be welcomed, right?

            Can we turn our back on solutions that may save humanity itself from its own individual greed?

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