“Forrester’s 2014 Consumer Technographics survey of 4,575 North American consumers reveals that 40 percent of smartphone owners are ‘tired of pulling my phone out of my pocket.’ No wonder. Smartphones have become an extension of our psyches — our confidence and our strength, our entertainer and our assistant,” Forrester Research’s Ted Schadler writes for ZDNet. “We look at them sometimes hundreds of times a day in our mobile moments of need. How many of those moments can shrink down to wrist size?”
“I believe that Apple Watch can succeed and even has a chance to make geeky watches cool,” Schadler writes. “But only if app designers and developers master a new kind of mobile moment we called glanceable moments — or micro moments.”
“Here’s a rule of thumb: people will stare at a desktop screen for 3 minutes. They will spend 30 seconds on their smartphone. But they will spend only 3 seconds with a watch app,” Schadler writes. “That’s a glanceable moment: 3 seconds to communicate vital information, deliver a service, or help someone take action.”
Good advice for Apple Watch developers in the full article here.
MacDailyNews Take: If you haven’t received your Apple Watch yet, you’re going to be amazed at how well it works out of the box! Everything is very well-thought-out, very Apple-esque. Steve Jobs would be proud.