“Since its announcement last September and subsequent release earlier this month [sic release is on April 24th], it is safe to say that the Apple Watch has caused less of a stir and more of a tidal wave, straddling the fashion and technology industries like no other product before it,” Scarlett Kilcooley-O’Halloran reports for Vogue.
“So who better to open the inaugural Condé Nast International Luxury Conference – fittingly staged in Florence, the birthplace of the Renaissance – than man of the hour Jony Ive, senior vice president of design at Apple,” Kilcooley-O’Halloran reports. “Joined onstage by one of his most revered contemporaries and friends, designer Marc Newson, who helped to create the Apple adornment, Ive explained to the conference’s host, Suzy Menkes, how the company’s approach to 21st-century luxury compares with traditional luxury as we know it.”
At Apple we don’t look at the world through predetermined market opportunities. What we’ve done fairly consistently is try to invest tremendous care in the development of our products. It’s not so much about things being touched personally – there are many ways to craft something. It’s easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care – that is a false assumption. — Jony Ive
Read more in the full article here.