Morgan Stanley analyst Katy Huberty today writes in a note to clients that a new survey shows a rising interest among a broader set of U.S. iPhone users.
“A survey her firm conducted last month showed a marked increase in the stated intent to buy Apple Watch, versus a December poll,” Tiernan Ray reports for Barron’s. “‘Looking just at the compatible iPhone base, Apple Watch unit demand increased 60% compared to our last survey. We extrapolate Watch demand using only survey responses from iPhone users since the Watch is only compatible with iPhone 5 or newer. This analysis indicates 15M Watch demand, over 60% higher than 9M three months ago,’ [Huberty writes].”
“In fact, although no one will get their hands on the thing until April 24th,” Ray reports, “Apple has now become the leading wearables brand as measured by purchasing intent, she writes.”
Read more in the full article here.
MacDailyNews Take: Not that eclipsing the raft of stupidwatches on the market was difficult, but there you have it. On April 24th, as the Fedex trucks start arriving, you can drop the “as measured by purchasing intent” qualification as all others will be instantly categorized as “Apple Watch roadkill,” “Apple Watch also-rans,” and/or “Apple Watch wannabes” ahead of, naturally, the “Apple Watch knockoffs” that will begin to scatter onto the market like the cockroaches they are.
[Thanks to MacDailyNews Reader “Bill” for the heads up.]