Average U.S. Apple Watch pre-order was $707

11 years ago

Slice Intelligence “shared preliminary data over the weekend that it gathered from 9,080 people that did pre-order an Apple Watch in the U.S. on Friday,” Kevin Tofel reports for ZDNet. “Slice Intelligence estimates 957,000 people pre-ordered with each person ordering 1.3 watches on average; that would indicate well over one million Apple Watch pre-orders in the U.S. alone on the first day.”

“Nearly two-thirds of the pre-orders Slice tracked were the less expensive Sport model, which accounted for 62 percent of the total orders,” Tofel reports. “Although Slice’s data says just 32 percent of pre-orders were for the more expensive Apple Watch, which starts at $549, the average Apple Watch buyer spent $707.04. That means there were a reasonable number of watch band upgrades. One quarter of the pre-orders Slice tracked included the purchase of Apple’s Milanese Loop band, for example, which is a $149 upgrade over a standard, included band. Buyers of the less-expensive Sport model spent $382.83 on average.”

Tofel reports, “Slice’s data suggests that 71 percent of Friday’s pre-orders were for the larger size [42mm] while the remaining 29 percent were for smaller wrists [38mm].”

Read more in the full article here.

MacDailyNews Take: We’re so glad we preferred the look of the Silver Apple Watch Sport with the Black Sport Band. That caused to buy the less popular AWS with White Sport Band preorder config which meant no waiting for our Watch deliveries. We ordered the Black bands after the Watch units and they’re currently set to arrive a fews days after the Watch (so supplies of those were likely going fast, too, as others were doing what we were doing; a theory that’s backed up by Slice’s $382.83 average for AWS orders).