Apple Watch preorder unit numbers do not matter

11 years ago

“After a strong weekend of online reservations, analysts are projecting over one million Apple Watches have been sold,” Ewan Spence writes for Forbes.

“Apple is not releasing any numbers just yet, but the focus on the immediate sales performance is not being driven by [CEO Tim] Cook,” Spence writes. “The Apple Watch, at least in this generation, should not be measured by its financial performance. It should be measured by knowledge.”

“The first Apple Watch will be used to align Apple’s ideas on wearable technology with the public,” Spence writes. “It will be an opportunity to educate the first wave of users, and those watching Apple’s progress, in how Apple wants a smartwatch to be used. In essence, the first batch of Apple Watches is less about selling a product, more about selling an idea.”

Read more in the full article here.

MacDailyNews Take: Correct. All products improve with time. That said, Apple Watch offers tremendous utility out-of-the-box already that rapidly improves with each useful Apple Watch-enabled app that is released.

As we wrote last week:

We are so unbelievably glad that we bought the first iPhone and the first iPad. Outside of our “jobs,” we’ve never regretted either purchase and, in fact, we’d have enormous regret if we sat around waiting around for the “next gen.,” depriving us of participating in and experiencing major paradigm shifts. We knew they were first generation products. That made us want them all the more.

If you’re on the fence, get the Apple Watch Sport. Its resale value will hold up just fine and you’ll get much out of being an “early adopter.”