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Apple CEO Tim Cook: Apple Watch preorders ‘incredible’

“With Apple selling out of early supply this morning of its Apple Watch, and with general availability not occurring at retail for two weeks, everyone, both curious and those who’d already spent money, are relegated to checking out the device but not walking away with one,” Tiernan Ray reports for Barron’s.

“The watch looks better in person than it does in pictures,” Ray reports. “In person, the device has a lightness and elegance that doesn’t come across in the pictures.”

Ray reports, “Meanwhile, in an interview on CNBC this afternoon, Apple CEO Tim Cook told the network’s Josh Lipton the pre-order day ‘has been incredible.'”

You know, this morning I got reports from all the way around the world, from Japan to Australia to China to Germany to France to the U.K., Canada, and now the U.S. It is extraordinary. Customers are giving us great feedback and orders are great as well. – Apple CEO Tim Cook

Check out the photos in the full article here.

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