Tim Cook, Steve Jobs and the continuity of Apple’s dominance

“March has been a pretty big month for Apple,” Joanna Campione reports for Yahoo Finance. “The largest U.S. company by market value, joined the Dow Jones Industrial Average. A week later, a Cantor Fitzgerald analyst raised his price target on Apple to $180 per share. If Apple hits that target, it will become the first $1 trillion company in the world.”

“How did the company get here? The new book Becoming Steve Jobs takes a look at the man co-author Brent Schlender calls “the person who became the guy who led the company that became the most valuable corporation on the planet,” Campione reports. “Schlender says Apple is still the company it was when Steve Jobs was at the helm. ‘Really what Steve created and was interested in trying to build was a coherent experience with technology where the actual device almost fades away,’ says Schlender. He says that experience was meant to let users ‘naturally interact with these tools that can amplify your intellect or help you communicate or help you keep track of things much better or much easier than any other devices you could buy.'”

“Schlender says this experience is alive and well at Apple,” Campione reportss. “‘Now we are going to have the watch added into this,’ says Schlender.”

Much more in the full article here.

MacDailyNews Take: Consistency of quality in hardware and software design plus leadership is the key to Apple’s continued success.


    1. You might also say that AAPL has not done much for the DJIA. No one seemed to expect a big impact from the DJIA announcement. The DJIA is not like the S&P 500 in terms of index investing. Chill, everything will be fine.

  1. ‘To me, Apple exists in the spirit of the people that work here, and the sort of philosophies and purpose by which they go about their business. If Apple just becomes a place where computers are a commodity item and where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, then I’ll feel I have lost Apple. But if I’m a million miles away and all those people still feel those things and they’re still working to make the next great product, then I will feel that my genes are still in there.’

    ‘Steve Jobs Bio: The Unauthorized Autobiography.’

  2. Quality of hardware, I will buy that. Quality of software…you are kidding. iMovie and iPhoto on a downhill slide. I hate using iMovie anymore…Apple please fix it as it appears from the comments in the app Store, I am not alone.

      1. I’m told it’s effective however experience has demonstrated otherwise. If anyone monitored that site then “don’y it’a Is’n I’b can’g he’a won’h it’9 don’v I’4 I’gb” wouldn’t be ignored by the OS X spell checker.

  3. Apple’s dominance is relative, while the stock price may be high, the desirability of some of their products is down. Many people want the Apple watch, iPhones are great, but iPad sales are down, the iPod touch hasn’t been upgraded in a very long time, the Mac mini has been lobotomized, most Macs are stuck with soldered in RAM and the yearly schedule for operating system updates has left both OS X and iOS buggy for a large percentage of that year.

    Apple should try to dominate in both profitability and desirability but they can’t seem to do both at the same time.

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