Apple Store revamp for Apple Watch revealed with ‘magical’ display tables and more

“While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans,” Mark Gurman reports for 9to5Mac.

“Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a ‘magical’ display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase,” Gurman reports. “After a customer books an Apple Watch try-on appointment via the Apple Online Store or iOS Apple Store app, Apple will walk him or her through a try-on and sales process in the Apple Store.”

Gurman details the entire customer experience for the upcoming Apple Watch launch here.

MacDailyNews Take: Fingers crossed that this goes well. Good luck, Apple Retail Store employees! We expect (hope, pray) to pre-order our units on April 10th.

Related articles:
With Apple Watch rollout, Apple looks to profoundly change Retail Store staffers’ jobs – March 24, 2015
Analyst: Apple capable of giving 22,000 Apple Watch demos per hour – March 20, 2015
Apple Watch retail plan: 15 min. appointments, 10 try-on stations, special Edition Experts – March 18, 2015
The Apple Watch could push techies out of Apple Retail Stores – How about ‘Apple Watch Stores?’ – February 3, 2015

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