“Steve Jobs turned presentations into an art form because he approached keynote presentations like an artist,” Carmine Gallo reports for Forbes. “Musicians, actors, and designers master their crafts over many hours — 10,000 hours, according to writers like Malcolm Gladwell. Mastering public speaking skills is no exception and Steve Jobs was an artist in the field.”
“In the new book, Becoming Steve Jobs, authors Brent Schlender and Rick Tetzeli reveal some new insights into the intense preparation that made Steve Jobs a master presenter,” Gallo reports. “According to the authors, ‘Steve would rehearse endlessly and fastidiously.’ The book contains exclusive behind-the-scenes photos of Jobs, alone on stage, reviewing scripts the day before a MacWorld keynote. In another photo Jobs is sitting off to one side of the stage watching Apple vice president Phil Schiller practice his portion of a presentation. ‘Rehearsals for product presentations were always intense.'”
“Steve Jobs wasn’t a natural speaker,” Gallo writes. “He worked at it really, really hard.”
Read more in the full article here.
Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple. – Steve Jobs