“If anyone could make gold jewelry fashionable to Americans and Europeans, it’s Apple Inc.,” Eddie Van Der Walt reports for Bloomberg.
“U.S., U.K. and Italian demand for baubles made from the metal has been cut in half over the past decade, according to data compiled by Bloomberg from the World Gold Council, as shoppers favored white-colored metals such as silver and platinum,” Van Der Walt reports. “Apple’s status as the arbiter of cool means its new $10,000 gold watch and yellow iPhones and MacBooks may entice consumers to buy other gold ornaments, said Neil Meader, a precious metals consultant at Metallis Consulting Ltd.”
“‘If you were to gold plate a Ferrari, it would just end up tacky, but if you use gold in a high-technology product like this, it makes it seem more relevant to the younger customer,’ Scott Thomson, the managing director of Astley Clarke Ltd., which sells jewelry in retailers including Harrods and Selfridges, said by phone from London. ‘This is definitely a positive development,'” Van Der Walt reports. “Popular culture has influenced jewelry fashions in the past. Colored gems got a boost after celebrities such as Kate Middleton, Jessica Simpson and Halle Berry wore engagement rings with sapphires, rubies and emeralds. High-quality emerald prices rose almost 15-fold from 2009 through 2014, according to Gemfields Plc.”
Read more in the full article here.
MacDailyNews Take: Apple Watch Edition doesn’t just make gold cool, it make Apple Watch and Applw Watch Sport cool, too.
Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport. — SteveJack, MacDailyNews, March 9, 2015
Apple Watch Edition’s 18-karat gold is twice as hard as standard gold – March 11, 2015
Incensed over the $17,000 Apple Watch Edition? You must be poor – March 9, 2015