“The most compelling case you can make for the Apple Watch is that it frees us from our phones: the ones Apple sold us. No longer will we have to pull them out to hail Ubers, check Instagram, or send texts,” Cliff Kuang writes for Wired. “As TechCrunch’s Matthew Panzarino elegantly points out, ‘There are very few products that allow you to hand someone cash and be given back time. This will be the Apple Watch metric to track: time saved.'”
“Maybe you’re thinking right now that the Apple watch isn’t just a luxury good. You’re right. Apple will probably sell many more watches at $349 than it will at $10,000, the starting price for the Apple Watch Edition. It’s a good bet that revenues from the Apple Watch Sport will dwarf those from the Apple Watch Edition,” Kuang writes. “But therein lies something that only Apple can attempt, thanks to its unprecedented economies of scale.”
Much more – how with Apple Watch, Apple is attacking both the high and low end with just one product – in the full article here.
MacDailyNews Take: If this works, and we believe it will, Apple Watch will be a rather unique product in that it spans from $350 to $17,000, from mid- to high-end mass market all the way up to luxury.
As SteveJack wrote in our Opinion section last night: Apple is brilliant. These gorgeous 18-karat gold Apple Watch Editions will begin showing up on the wrists of celebrities, famous athletes, and captains of industry very soon. And they will influence the rest of the world to lust after Apple Watch, too. And, here’s more Apple brilliance, unlike a $51,500 Piaget watch, your average Joe and Jane… will actually be able to partake in the same exact user experience with the Apple Watch and Apple Watch Sport.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]