“Over the course of investigating the Apple Watch, I’ve spoken to several sources who have spent extended time with it,” Matthew Panzarino reports for TechCrunch. “By far, the biggest recurring theme is how little you use your iPhone once you have one. After these discussions, it seems certain that the Apple Watch will shortly be the primary way you access your iPhone during the day.”
“People that have worn the Watch say that they take their phones out of their pockets far, far less than they used to,” Panzarino reports. “A simple tap to reply or glance on the wrist or dictation is a massively different interaction model than pulling out an iPhone, unlocking it and being pulled into its merciless vortex of attention suck.”
“One user told me that they nearly “stopped” using their phone during the day; they used to have it out and now they don’t, period,” Panzarino reports. “That’s insane when you think about how much the blue glow of smartphone screens has dominated our social interactions over the past decade.”
Much more in the full article here.
MacDailyNews Take: As we wrote back on January 31st:
All phones are cumbersome to the same degree. They have to be pulled out, woken up, and poked at.
Apple created… a world of iPhone/iPhone knockoff addicts.
Apple will change the world again with Apple Watch, replacing iPhone zombies and iPhones on and under dining tables and everywhere else (you know, the stuff the older set complain about: “People nowadays, always looking at their gizmos, nobody can even have a conversation”) with quick glances of the wrist – like in the days of yore. In presidential debates, even.
As we wrote on January 30th: With iPhone, Apple changed the fabric of our everyday lives: All around the world today, you see people constantly pulling phones from pockets and staring at them. With Apple Watch, Apple will change behavior worldwide once again. A quick glance at your Watch and you’re off. No more smartphone zombies. Watch and see.