“The traditional motor industry would be foolish to ignore moves by Google and Apple into car technology, said Fiat-Chrysler boss Sergio Marchionne,” Russell Hotten reports for BBC News.
MacDailyNews Take: Yes, they would; more Apple than Google as Google’s efforts (mapping down to the last inch and relying on maps which then instantly become old, static data in a dynamic world is infeasible) are actually rather laughable to date.
“The chief executive of one of the world’s biggest carmakers said the two US companies were ‘incredibly serious’ about their automotive ambitions,” Hotten reports. “He said their move into driverless technology and electric vehicles could be ‘disruptive’ for manufacturers.”
“Apple has several hundred people working on a car project, called Titan. The company’s vast resources made it a potential tough competitor, although Mr Marchionne said he’d like to talk Apple about working on potential projects,” Hotten reports. “However, he said that neither Google nor Apple should ‘underestimate carmakers’ ability to respond and adapt’ to new competitive challenges.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
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