“Apple [has] launched a new ‘Shot on iPhone 6’ campaign and World Gallery, dedicated to amazing iPhone 6 photography, photographers, and the incredible apps and accessories they used to realize their visions,” Rene Ritchie reports for iMore. “That, however, was just the beginning. Apple will be rolling out the iPhone 6 photography campaign, which comprises 77 photographers from around the world, across print media, 70 cities, and 24 countries.”
“From Sydney to Beijing to San Francisco to New York City to London and more, Apple will feature the iPhone photographers and their work on posters at transit stops and stations and in newspaper ads and on billboards. Not the iPhone 6. Not its camera. Not product shots. But shots taken by the product — by the iPhone 6 camera,” Ritchie reports. “Some of the photographers include are Austin Mann of the U.S who has famously traveled around the world to capture superlative images with his iPhone.”
Ritchie reports, “The goal, however, seems not to focus on just those photographers — as obviously talented as they are — but to inspire everyone and anyone to pick up their own iPhone, to take photos, and to see what’s possible.”
Read more, and see the photos, in the full article here.
It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing. — Steve Jobs, January 27, 2010