Apple’s new World Gallery to feature ‘Shot on iPhone 6’ from 77 photographers around the world

“Apple [has] launched a new ‘Shot on iPhone 6’ campaign and World Gallery, dedicated to amazing iPhone 6 photography, photographers, and the incredible apps and accessories they used to realize their visions,” Rene Ritchie reports for iMore. “That, however, was just the beginning. Apple will be rolling out the iPhone 6 photography campaign, which comprises 77 photographers from around the world, across print media, 70 cities, and 24 countries.”

“From Sydney to Beijing to San Francisco to New York City to London and more, Apple will feature the iPhone photographers and their work on posters at transit stops and stations and in newspaper ads and on billboards. Not the iPhone 6. Not its camera. Not product shots. But shots taken by the product — by the iPhone 6 camera,” Ritchie reports. “Some of the photographers include are Austin Mann of the U.S who has famously traveled around the world to capture superlative images with his iPhone.”

Ritchie reports, “The goal, however, seems not to focus on just those photographers — as obviously talented as they are — but to inspire everyone and anyone to pick up their own iPhone, to take photos, and to see what’s possible.”

Read more, and see the photos, in the full article here.

MacDailyNews Take:

It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing. — Steve Jobs, January 27, 2010


  1. I learned about VSCO, used liberally by many featured photographers. I spent a good amount of time looking at the photos, trying to get at why I liked each one, thinking, “Can I do this?”


  2. To achieve such astounding results from that itty bitty camera in a phone should be the death knell for the standard point & shoot camera.

    And it serves up a reason to consider carrying just your phone versus, some heavy, bulky SLR if you really don’t need to shoot in RAW.

    The HDR setting on the phone should give one the latitude for details in highlights and shadows.

    Fly like a butterfly, sting like a bee.

      1. Yes, there’s the distinction between optical and the fake “digital zoom” inside the camera. But I never zoom in any way now. I went to a fortune teller, you know the ones with the giant hand on plywood in the yard, and she charged me ten whole dollars so she had to be right, and she told me that I was the reincarnation of Henri Cartier-Bresson, and I had to put all my zoom lenses away.

        So, to be like Henri, for the last 5 months I’ve been shooting exclusively with a 50mm prime ƒ/1.4 to force myself to work at it. I’m still trying to get used to the extremely shallow DOF when playing low light ninja.

        Oh, but the bokeh I can now achieve! Scrumptious!

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