“Apple’s marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion’s holy scripture blessing the new device with a two-page spread that calls the Watch ‘a small revolution’ ready to impress,” Sam Oliver reports for AppleInsider.
“Boding readers ‘welcome to the future,’ the spread discusses the Watch’s importance at post-Steve Jobs Apple and its overt positioning as a fashion accessory,” Oliver reports. “The story — first noticed by French blog PomPomComedy — is bookended by photos of fashion models donning the gold Apple Watch Edition.”
Oliver reports, “Apple has begun to ramp up advertising for the Watch in advance of its expected April release, specifically targeting fashion-conscious buyers.”
Read more and see the photos in the full article here.
Apple expands Apple Watch marketing with new multi-page spread in Vogue – February 25, 2015
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