“Tim Cook’s upcoming move to take over your wrist is not a smartwatch, even if it loosely fits the definitions that the geekerati have been working with over the last few years. Instead, the Apple Watch is an idea; it is status and standing; it is aspiration and achievement,” Ewan Spence reports for Forbes. “To borrow another marketing phrase, this is not just a watch, this is an Apple Watch.”
“Much like the launch of the first iPhone, Apple debuted the Apple Watch more than half a year before its general availability. Apple stayed in control of the message of the watch, rather than allowing the supply chain to leak each function component by component,” Spence reports. “It allowed Apple to position the watch as a fashion accessory and to show it of during Paris Fashion Week, on the wrists of supermodels, and in the glossies around the world. It gave people time to appreciate that the Apple Watch is about more than seeing your notifications on your wrist, counting your steps, or sending your heartbeat to your partner.”
Spence reports, “Once the Apple Watch goes on sale, I think we will all see that Tim Cook is not selling a smartwatch, but instead is selling status.”
Read more in the full article here.
MacDailyNews Take: Nowhere on Apple’s Apple Watch site is the word “smartwatch” used.
Gruber: Apple Watch Edition will cost $10,000-$20,000 – February 20, 2015
Apple Watch Edition will cost at least $5,000, probably much more – February 19, 2015
Will you pay $4000 or more for the 18-karat gold Apple Watch Edition? – November 5, 2014
Why the Apple Watch can afford to cost thousands of dollars – December 12, 2014